Meet the Internet Lady

I help you get online without the overwhelm.

For solo entrepreneurs and small-business owners who want a credible website and AI tools that fit — and no more guessing.

CNN Hero · 30+ years in tech · digital marketing since 1998

Lisa Fitzpatrick, 'The Internet Lady,' smiling directly at the camera in warm natural light.

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See how I can help

Plain English. No jargon. No hype.

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Lisa teaching a small group at a laptop, mid-conversation, warm and engaged.

Lisa at work — translating tech into next steps.

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The Story Behind The Name

I've spent more than thirty years on the front lines of the internet. I built software early, ran an internet service provider when most towns didn't have one, and practiced digital marketing since 1998. I also led communications through Hurricane Katrina — one of the first moments the country watched a crisis unfold online in real time.

Across all of it, I kept meeting the same person: capable, motivated, and completely frozen in front of a website builder or a new AI tool. Scattered advice. Conflicting videos. The quiet fear of wasting money, or worse, looking foolish.

I built Simply Scale Me to be the opposite of that. I pair the plain-English teaching that earned me the name "The Internet Lady" with today's AI tools, so an everyday entrepreneur can build a credible presence and choose technology that actually serves the business.

My job is to translate, simplify, and help you make the next right call — not to sell you another tool you'll never open.

30+ years: in internet technology
Since 1998: practicing digital marketing
CNN Hero: national recognition

Credentials & Experience

CNN Hero — national recognition for community impact in technology.
ISP founder — built and ran an internet service provider before most small towns had one.
Digital marketing since 1998 — more than two decades of practice, not theory.
Hurricane Katrina — led crisis communications as the world watched online in real time.
The Internet Lady — three decades of teaching plain-English technology to everyday people.
Simply Scale Me — Lisa's platform for connecting entrepreneurs to a clear, confident online path.

Technology is only worth learning when it gives a person their independence back. That's the whole point. My greatest reward is watching someone finally realize the internet works for them — not the other way around.

— Lisa Fitzpatrick, The Internet Lady

In Their Words

What it looks like when the fog clears.

I had three half-built websites and a folder full of AI tools I never opened. Lisa was the first person who asked what my business actually needed before telling me what to buy. She helped me stop spinning my wheels and finally launch something I'm proud to share.

Dana R. Solo consultant

Every new tool used to feel like one more thing I had to figure out alone. Lisa cut through it. She helped me choose what actually fit my business instead of chasing every shiny new app that crossed my feed.

Marcus T. Small-business owner

I'm 54 and I was convinced I'd missed the window on this whole AI thing. Lisa made the internet feel understandable again. She never once made me feel behind — just walked me to the next step and let me go at my own pace.

Priya S. Coach & solopreneur

The Honest Questions

Straight answers before you start

Is this just affiliate marketing with a friendly face?

Fair question, and yes — some of the links on this site are affiliate links, which means I may earn a commission if you sign up. I disclose that on every page that carries one. What I won't do is pretend a platform is the whole answer. I recommend only what I would use myself, and I'll tell you when the honest move is to keep what you already have.

Will this work with the tools and systems I already use?

Most of the time, yes. My starting advice is almost always the same: keep what works, replace only what's actively costing you time or money. I'm not here to rip out your email list, your current host, or your bookkeeping. We add the one next thing that solves a problem you actually have this month — and we leave the rest alone.

Am I too late to catch up with AI at this stage?

No. The AI on-ramp I teach is built for people who don't want to become tech experts — it's for business owners who want one less chore in their week. You start with a single, small, useful task and let the confidence build from there. The pace is yours. The people who feel behind are the ones nobody has ever slowed down to teach.

Can I actually do this myself, or will it be too technical?

If you can send an email and follow a recipe, you can follow this path. My entire job is to translate — to take what a developer would explain in jargon and hand it to you as plain steps. You don't need an agency. You need someone to show you where to start and walk a few steps ahead of you, and that's exactly what I do.

When you're ready

See how I can help you get online.

No commitment — just a plain look at what I offer and how it fits where you are right now.